[a story about Jane Hall, also known as jpeg jane]
Jane Hall is a marketing leader with a track record of building brands, products and teams in high-growth industries. She thrives at the intersection of technology, commerce and culture.
Don’t worry — she won’t make you read this all in third person.
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Hi, I’m Jane.
Over the past decade, I’ve challenged myself to build as many things, alongside as many interesting people, across as many industries, as possible. I’m a fervent believer that the best leaders have nonlinear experience and are highly curious. Below is an overview of my career. I’ve called out a handful of professional strengths, so that you can understand not only what I do but how I do it.
@jpegjane: a creative leader,
empowering brands
to show up boldly.
Jane Hall is a marketing leader with a track record of building brands, products and teams in high-growth industries. She thrives at the intersection of technology, commerce and culture.
Don’t worry — she won’t make you read this all in third person.
︎︎︎
Hi, I’m Jane.
Over the past decade, I’ve challenged myself to build as many things, alongside as many interesting people, across as many industries, as possible. I’m a fervent believer that the best leaders have nonlinear experience and are highly curious. Below is an overview of my career. I’ve called out a handful of professional strengths, so that you can understand not only what I do but how I do it.
︎︎︎
welcome to the janebrain
estimated read time: 10 minutes
estimated read time: 10 minutes
In 2018 Jane expanded the Social Lab to NYC,
helped spin off an ‘Influencer Lab’ and started to crave a fresh challenge.
She was eager to gain experience outside of the tech bubble:
︎ to strengthen her creative skillsets by gaining fresh perspective
︎ to strengthen her leadership capabilities by working with new types of people
helped spin off an ‘Influencer Lab’ and started to crave a fresh challenge.
She was eager to gain experience outside of the tech bubble:
︎ to strengthen her creative skillsets by gaining fresh perspective
︎ to strengthen her leadership capabilities by working with new types of people
so she left Google and gave herself a challenge:
spend two years making as many things, across as many mediums, and in as many industries, as possible.
and that began her next chapter as
FOUNDER
of
part creative studio.
part brand consultancy.
CREATIVE PRODUCTION
Produced photo and video shoots; led website development and media strategy for a variety of brands.
Specialized interest in producing work for female-led startups. example clients:
Social GoodsSpecialized interest in producing work for female-led startups. example clients:
PRODUCT DESIGN
Designed & developed proprietary products, including the crowd-favorite flightsuit, bespoke outerwear and capsule furniture collection.
‘Statement Outerwear’ collection recieved global interest, including commission from RuPaul’s Drag Race hosts.
Led all product development and production, using NYC-based, female-owned factories.
Fun Fact: of the first 500 bespoke units Jane sold, 98% of sales came from Instagram
BRAND CONSULTING
Specializing in projects that sit at the intersection of strategy & creative, consulting work included:
creating brand identities, optimizing user journies, and, with larger projects:
becoming embedded in the company to help scale business trajectory & creative practices.
Tia Women’s Health:
Hired to create a unique user journey for Tia patients, imagining what women’s health would be if it were created “by women, for women.”
Re-designed the generic “patient robe” into bespoke garment with considerations for female bodies & OBGYN needs.
Built brand anthem to launch alongside Tia’s first NYC Clinic.
ADDITIONAL CONSULTING SPOTLIGHT ︎︎︎
CONSULTING CASE STUDY:
GESUNDHEIT FILMS
One of jane’s favorite consulting projects
involved spending a year as interim
CREATIVE DIRECTOR AT LARGE
&HEAD OF PRODUCTION
at a boutique film company called
where she worked across strategy & creative to produce campaigns for brands across America:
Jane led creative direction, go-to-market strategy, messaging,
post-production editing and media delivery.
It was exhilerating to juggle many roles,
reminiscent of her years in the tech world.
post-production editing and media delivery.
It was exhilerating to juggle many roles,
reminiscent of her years in the tech world.
which, 2 years later, 2 years wiser, and right on schedule: brings her to 2021.
In 2021 Jane upleveled all 5 of these skillsets,
splitting the year between two high-growth, unique opportunities:
Shopper Marketing Lead: Facebook Commerce
Director of Marketing: Edie Parker
LIFELONG STORYTELLER | PROVEN BUILDER | DYNAMIC LEADER
CULTURAL ADVOCATE | MULTI-DISCIPLINARY CREATOR
she did a lot in 2021: building the commerce brand and driving $50MM incremental revenue for Facebook and Instagram. building the Edie Parker brand and driving expansion of Flower by Edie Parker, the brand’s cannabis sister brand. She built teams, created robust brand strategies, and—most importantly—realized that she’s most passionate when working at the intersection of technology, commerce and culture. She’s looking for an opportunity to build an outstanding brand rooted in outstanding product. And hopefully will embark upon a multi-year journey, building a strong team and having some fun along the way.
we’re gonna keep this chapter short, because hopefully we’ll have more time to discuss IRL (meaning, via Zoom). building something big this year? hiring for a unique leadership position?
let’s chat further:
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