In 2018 Jane expanded the Social Lab to NYC,
helped spin off an ‘Influencer Lab’ and started to crave a fresh challenge.

She was eager to gain experience outside of the tech bubble:
︎ to strengthen her creative skillsets by gaining fresh perspective
︎ to strengthen her leadership capabilities by working with new types of people

so she left Google and gave herself a challenge:

spend two years making as many things, across as many mediums, and in as many industries, as possible.

and that began her next chapter as

FOUNDER
of

part creative studio.
part brand consultancy.

CREATIVE PRODUCTION

Produced photo and video shoots; led website development and media strategy for a variety of brands.
Specialized interest in producing work for female-led startups. example clients:

Social Goods

Peachy

PRODUCT DESIGN

Designed & developed proprietary products, including the crowd-favorite flightsuit, bespoke outerwear and capsule furniture collection.

‘Statement Outerwear’ collection recieved global interest, including commission from RuPaul’s Drag Race hosts.

Led all product development and production, using NYC-based, female-owned factories.

Fun Fact: of the first 500 bespoke units Jane sold, 98% of sales came from Instagram

BRAND CONSULTING

Specializing in projects that sit at the intersection of strategy & creative, consulting work included:
creating brand identities, optimizing user journies, and, with larger projects:
becoming embedded in the company to help scale business trajectory & creative practices.

Tia Women’s Health:
Hired to create a unique user journey for Tia patients, imagining what women’s health would be if it were created “by women, for women.”

Re-designed the generic “patient robe” into bespoke garment with considerations for female bodies & OBGYN needs.
Built brand anthem to launch alongside Tia’s first NYC Clinic.

ADDITIONAL CONSULTING SPOTLIGHT ︎︎︎

CONSULTING CASE STUDY:
GESUNDHEIT FILMS

One of jane’s favorite consulting projects
involved spending a year as interim

CREATIVE DIRECTOR AT LARGE

&

HEAD OF PRODUCTION

at a boutique film company called

where she worked across strategy & creative to produce campaigns for brands across America:

Jane led creative direction, go-to-market strategy, messaging,
post-production editing and media delivery.
It was exhilerating to juggle many roles,
reminiscent of her years in the tech world.

which, 2 years later, 2 years wiser, and right on schedule: brings her to 2021.

In 2021 Jane upleveled all 5 of these skillsets,
splitting the year between two high-growth, unique opportunities:

Shopper Marketing Lead: Facebook Commerce
Director of Marketing: Edie Parker

LIFELONG STORYTELLER | PROVEN BUILDER | DYNAMIC LEADER
CULTURAL ADVOCATE | MULTI-DISCIPLINARY CREATOR

she did a lot in 2021: building the commerce brand and driving $50MM incremental revenue for Facebook and Instagram. building the Edie Parker brand and driving expansion of Flower by Edie Parker, the brand’s cannabis sister brand. She built teams, created robust brand strategies, and—most importantly—realized that she’s most passionate when working at the intersection of technology, commerce and culture. She’s looking for an opportunity to build an outstanding brand rooted in outstanding product. And hopefully will embark upon a multi-year journey, building a strong team and having some fun along the way.

we’re gonna keep this chapter short, because hopefully we’ll have more time to discuss IRL (meaning, via Zoom). building something big this year? hiring for a unique leadership position?
let’s chat further:
︎