my superpower:
translating an idea into something that real people want to talk about.

creating things that resonate with the cultural zeitgeist—
whether it’s brand, advertising or editorial work.

A FEW EXAMPLES

︎︎︎

GOOGLE’S GLOBAL BRAND TEAM
I shook up the brand’s storytelling strategy & also:

︎︎︎Championed the consumer Sought opportunities for the brand to show up where modern consumers were—shifting ad dollars and partnership agreements to ensure the brand was at the forefront of trends. Gained a reputation for understanding what was ‘cool’; and for having a pulse on what would resonate across social.

︎︎︎Rewrote the brand’s digital strategyfor how, and where, Google should tell stories. Launched Snapchat’s first branded editorial partnership, piloted TikTok in its infancy. Built partnership between Global Comms and Global Marketing to implement strategy.

︎︎︎Launched @Google on Instagram
wrote strategy and single-handedly produced the first two years of content (art direction & production); grew the audience to 5MM organically.

Also overhauled about.google.com & the Google Blog. Advised company’s CEO & CMO on their social / brand presence.

@google

BUT NOT JUST TECH STORIES...

@demconvention

︎︎︎Democratic National Convention
︎created Democratic National Convention Instagram presence
︎ produced all convention week content: took photos & wrote copy (from her iPhone 4S!) Launched @demconvention on Instagram

︎︎︎NASA

︎ invited to spend 2 days at Kennedy Space Center documenting the launch of NASA’s Osiris-REx mission, producing editorial content to engage more young women in space exploration via ︎

︎︎︎Tanya Taylor ︎hired to shoot photo & video editorial for @tanyataylor’s Instagram account during the brand’s SS19 NYFW presentation

VISUAL STORIES ︎ WRITTEN STORIES ︎EMOTIONAL STORIES ︎THOUGHT-PROVOKING STORIES ︎ TRUTHFUL STORIES

@jpegjane: a creative leader,

empowering brands

to show up boldly.

︎︎︎

my superpower:
translating an idea into something that real people want to talk about.

creating things that resonate with the cultural zeitgeist—
whether it’s brand, advertising or editorial work.

︎︎︎

@jpegjane: a creative leader,

empowering brands

to show up boldly.

︎︎︎

my superpower: translating an idea into something that real people want to talk about. creating things that resonate with the cultural zeitgeist— whether it’s brand, advertising or editorial work.

︎︎︎

my superpower:
translating an idea into something that real people want to talk about.

creating things that resonate with the cultural zeitgeist—
whether it’s brand, advertising or editorial work.