https://jpegjane.com Jane Hall // @jpegjane Fri, 08 Jan 2021 15:52:11 +0000 https://jpegjane.com en https://jpegjane.com/resume Fri, 08 Jan 2021 15:51:25 +0000 Jane Hall // @jpegjane https://jpegjane.com/resume https://jpegjane.com/GRADIENT-DIVIDER-red-to-pink-thin Fri, 08 Jan 2021 15:51:27 +0000 Jane Hall // @jpegjane https://jpegjane.com/GRADIENT-DIVIDER-red-to-pink-thin https://jpegjane.com/GRADIENT-DIVIDER-pink-purple-thick Fri, 08 Jan 2021 15:51:33 +0000 Jane Hall // @jpegjane https://jpegjane.com/GRADIENT-DIVIDER-pink-purple-thick https://jpegjane.com/GRADIENT-DIVIDER-teal-green-thin Fri, 08 Jan 2021 15:51:39 +0000 Jane Hall // @jpegjane https://jpegjane.com/GRADIENT-DIVIDER-teal-green-thin https://jpegjane.com/1-STORYTELLER-HEADER Fri, 08 Jan 2021 15:51:45 +0000 Jane Hall // @jpegjane https://jpegjane.com/1-STORYTELLER-HEADER 1. LIFELONG STORYTELLER&nbsp; https://jpegjane.com/1-STORYTELLER-CONTENT Fri, 08 Jan 2021 15:51:50 +0000 Jane Hall // @jpegjane https://jpegjane.com/1-STORYTELLER-CONTENT my superpower: translating an idea into something that real people want to talk about. creating things that resonate with the cultural zeitgeist— whether it’s&nbsp;brand, advertising or editorial work.&nbsp; &nbsp;A FEW EXAMPLES︎︎︎GOOGLE’S GLOBAL BRAND TEAM I shook up the brand’s storytelling strategy &amp; also: ︎︎︎Championed the consumer Sought opportunities for the brand to show up where modern consumers were—shifting ad dollars and partnership agreements to ensure the brand was at the forefront of trends. Gained a reputation for understanding what was ‘cool’; and for having a pulse on what would resonate across social.︎︎︎Rewrote the brand’s digital strategyfor how, and where, Google should tell stories. Launched Snapchat’s first branded editorial partnership, piloted TikTok in its infancy. Built partnership between Global Comms and Global Marketing to implement strategy. ︎︎︎Launched @Google on Instagram wrote strategy and single-handedly produced the first two years of content (art direction &amp; production); grew the audience to 5MM organically. Also overhauled about.google.com &amp; the Google Blog. Advised company’s CEO &amp; CMO on their social / brand presence. <img width="640" height="608" width_o="640" height_o="608" data-src="https://freight.cargo.site/t/original/i/e87420c1e867429a14f63fb95db0f4039e427bf9a98291874b0c5431ec4a6c7c/GOOGLE-IG-1.jpg" data-mid="94403971" border="0" src="https://freight.cargo.site/w/640/i/e87420c1e867429a14f63fb95db0f4039e427bf9a98291874b0c5431ec4a6c7c/GOOGLE-IG-1.jpg" /> <img width="656" height="656" width_o="656" height_o="656" data-src="https://freight.cargo.site/t/original/i/8fadba43bd743b7ea2705da9311dbb6ef938f5c1d70744b35e15f9c7885dab56/GOOGLE-IG-8----MYSUPERG.png" data-mid="94403981" border="0" src="https://freight.cargo.site/w/656/i/8fadba43bd743b7ea2705da9311dbb6ef938f5c1d70744b35e15f9c7885dab56/GOOGLE-IG-8----MYSUPERG.png" /> <img width="468" height="468" width_o="468" height_o="468" data-src="https://freight.cargo.site/t/original/i/94c6f44777ad49b9d4bc135cc95e91f625f1696ca9cb207889527d6e010272ae/Google-IG-Android-Wear.png" data-mid="94403993" border="0" src="https://freight.cargo.site/w/468/i/94c6f44777ad49b9d4bc135cc95e91f625f1696ca9cb207889527d6e010272ae/Google-IG-Android-Wear.png" /> <img width="729" height="729" width_o="729" height_o="729" data-src="https://freight.cargo.site/t/original/i/b082c969608f66a94dee4360997bc2aff24b85d7c022070031969e487b96763a/GOOGLE-IG-3.jpg" data-mid="94403973" border="0" src="https://freight.cargo.site/w/729/i/b082c969608f66a94dee4360997bc2aff24b85d7c022070031969e487b96763a/GOOGLE-IG-3.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/d2bfc2e50ddc5d6a7ba76d364ff09d443095507bad76a5671002592159e9bbf9/GOOGLE-IG-GIF---MOVIE-SEARCH.gif" data-mid="94403988" border="0" src="https://freight.cargo.site/w/600/i/d2bfc2e50ddc5d6a7ba76d364ff09d443095507bad76a5671002592159e9bbf9/GOOGLE-IG-GIF---MOVIE-SEARCH.gif" /> <img width="1133" height="1092" width_o="1133" height_o="1092" data-src="https://freight.cargo.site/t/original/i/68932f0603c7a104b2e3ad8f2b3f161978f9286bbf731cfd06c73afcad1dfe4e/GOOGLE-IG-2.png" data-mid="94403972" border="0" src="https://freight.cargo.site/w/1000/i/68932f0603c7a104b2e3ad8f2b3f161978f9286bbf731cfd06c73afcad1dfe4e/GOOGLE-IG-2.png" /> @google &nbsp;BUT NOT JUST TECH STORIES... <img width="1222" height="1222" width_o="1222" height_o="1222" data-src="https://freight.cargo.site/t/original/i/9c54846f60ad7468866af24e977a1e3c3e2e1285547a049bc579f0bb232ab9ea/michelle3-more-contrast.png" data-mid="94403995" border="0" src="https://freight.cargo.site/w/1000/i/9c54846f60ad7468866af24e977a1e3c3e2e1285547a049bc579f0bb232ab9ea/michelle3-more-contrast.png" /> <img width="1220" height="1220" width_o="1220" height_o="1220" data-src="https://freight.cargo.site/t/original/i/b645c0d7c5e1246ac469c5137652fd383077094fc6ffcd958897ea3ac0f00a26/texasdelegates.png" data-mid="94403994" border="0" src="https://freight.cargo.site/w/1000/i/b645c0d7c5e1246ac469c5137652fd383077094fc6ffcd958897ea3ac0f00a26/texasdelegates.png" /> <img width="1224" height="1222" width_o="1224" height_o="1222" data-src="https://freight.cargo.site/t/original/i/b90fb444078489e64fb319b2ec45faef49ce151183196ed0132a1b077b8eead8/william.png" data-mid="94403999" border="0" src="https://freight.cargo.site/w/1000/i/b90fb444078489e64fb319b2ec45faef49ce151183196ed0132a1b077b8eead8/william.png" /> <img width="1220" height="1222" width_o="1220" height_o="1222" data-src="https://freight.cargo.site/t/original/i/d1665b3a627918b92c81095b477e05c4cc8dde929f71be9c7ed9a58020876bb9/nominationspeechsmile.png" data-mid="94403996" border="0" src="https://freight.cargo.site/w/1000/i/d1665b3a627918b92c81095b477e05c4cc8dde929f71be9c7ed9a58020876bb9/nominationspeechsmile.png" /> <img width="1218" height="1220" width_o="1218" height_o="1220" data-src="https://freight.cargo.site/t/original/i/ba48c48140e4e757d8cea26f1cc3f8ec9c5596ade458b59ee8c5082dc18edbfc/volunteerssigns.png" data-mid="94403998" border="0" src="https://freight.cargo.site/w/1000/i/ba48c48140e4e757d8cea26f1cc3f8ec9c5596ade458b59ee8c5082dc18edbfc/volunteerssigns.png" /> <img width="1216" height="1222" width_o="1216" height_o="1222" data-src="https://freight.cargo.site/t/original/i/ece507f2d0b62786123c8f945ec842dc9a80590e76be908096d446210ac476db/readyforjoe.png" data-mid="94403997" border="0" src="https://freight.cargo.site/w/1000/i/ece507f2d0b62786123c8f945ec842dc9a80590e76be908096d446210ac476db/readyforjoe.png" /> @demconvention ︎︎︎Democratic National Convention&nbsp; &nbsp; ︎created Democratic National Convention Instagram presence &nbsp; ︎ produced all convention week content: took photos &amp; wrote copy &nbsp; &nbsp; &nbsp;&nbsp; (from her iPhone 4S!)&nbsp;Launched @demconvention on Instagram ︎︎︎NASA︎ invited to spend 2 days at Kennedy Space Center documenting the launch of NASA’s Osiris-REx mission, producing editorial content to engage more young women in space exploration via ︎ ︎︎︎Tanya Taylor &nbsp; &nbsp; &nbsp;&nbsp; ︎hired to shoot photo &amp; video editorial for @tanyataylor’s Instagram account during the brand’s SS19 NYFW presentation &nbsp;VISUAL STORIES ︎ WRITTEN STORIES ︎EMOTIONAL STORIES ︎THOUGHT-PROVOKING STORIES ︎ TRUTHFUL STORIES&nbsp; https://jpegjane.com/GRADIENT-DIVIDER-blue-blue-thin Fri, 08 Jan 2021 15:51:55 +0000 Jane Hall // @jpegjane https://jpegjane.com/GRADIENT-DIVIDER-blue-blue-thin https://jpegjane.com/CHECKERBOARD-DIVIDER-MOVING Fri, 08 Jan 2021 15:52:01 +0000 Jane Hall // @jpegjane https://jpegjane.com/CHECKERBOARD-DIVIDER-MOVING https://jpegjane.com/2-BUILDER-HEADER Fri, 08 Jan 2021 15:52:07 +0000 Jane Hall // @jpegjane https://jpegjane.com/2-BUILDER-HEADER 2. PROVEN BUILDER&nbsp; https://jpegjane.com/2-1-BUILDER-CAMPAIGNS-YELLOW Fri, 08 Jan 2021 15:52:11 +0000 Jane Hall // @jpegjane https://jpegjane.com/2-1-BUILDER-CAMPAIGNS-YELLOW BUILDER OF CAMPAIGNSINTEGRATED MARKETING Alongside 3 colleagues, she built Google’s largest marketing campaign ever. At the intersection of brand &amp; product, the campaign drove mobile adoption of Google’s core products: Search &amp; Maps. JANE’S AREAS OF FOCUS: product testing, user research, TV ad production, agency management, digital asset strategy, product landing page development and contextual social ads&nbsp; OPERATIONS: helped brief+lead advertising agencies, media buyers and internal Creative Lab during campaign development, balanced multi-million dollar budget, production spanning 3 quarters.&nbsp; <img width="986" height="1006" width_o="986" height_o="1006" data-src="https://freight.cargo.site/t/original/i/819eeeda1782c31f506cfa5a2e0658dafe39571ecfc8a2d0cc5c48de8662f072/User_Magic_Connect_Google.png" data-mid="94404111" border="0" data-scale="71" src="https://freight.cargo.site/w/986/i/819eeeda1782c31f506cfa5a2e0658dafe39571ecfc8a2d0cc5c48de8662f072/User_Magic_Connect_Google.png" /> HIGHLIGHT:&nbsp;led creation of #1 Out Of Home campaign of 2014: <img width="736" height="686" width_o="736" height_o="686" data-src="https://freight.cargo.site/t/original/i/4f3904783b0d901d0bad78a741922dea510832b09ae6f7a10a1a73a53fb9870d/adweek-OOH-Google-App-clip-w-border.png" data-mid="94404095" border="0" src="https://freight.cargo.site/w/736/i/4f3904783b0d901d0bad78a741922dea510832b09ae6f7a10a1a73a53fb9870d/adweek-OOH-Google-App-clip-w-border.png" /> <img width="972" height="730" width_o="972" height_o="730" data-src="https://freight.cargo.site/t/original/i/b2d5abe89d51cafb9c257b08e53188b6ae30316e7accdff79cab7b07966c572c/KATZ-DELI-GIF.gif" data-mid="94404108" border="0" src="https://freight.cargo.site/w/972/i/b2d5abe89d51cafb9c257b08e53188b6ae30316e7accdff79cab7b07966c572c/KATZ-DELI-GIF.gif" /> <img width="577" height="397" width_o="577" height_o="397" data-src="https://freight.cargo.site/t/original/i/d8f08234b330770af0222f305e7aedeaa37465c897ab418335251087e4b25cd7/Screen-Shot-2020-10-09-at-4.32.17-AM.png" data-mid="94404113" border="0" src="https://freight.cargo.site/w/577/i/d8f08234b330770af0222f305e7aedeaa37465c897ab418335251087e4b25cd7/Screen-Shot-2020-10-09-at-4.32.17-AM.png" /> <img width="367" height="472" width_o="367" height_o="472" data-src="https://freight.cargo.site/t/original/i/598ad8b80c8807b84f48b5ab9f3faefda8e8ce324f24659788fd227b0b493c59/Screen-Shot-2020-10-09-at-4.35.14-AM.png" data-mid="94404115" border="0" src="https://freight.cargo.site/w/367/i/598ad8b80c8807b84f48b5ab9f3faefda8e8ce324f24659788fd227b0b493c59/Screen-Shot-2020-10-09-at-4.35.14-AM.png" /> <img width="572" height="465" width_o="572" height_o="465" data-src="https://freight.cargo.site/t/original/i/add0a30ccb8b245368514c020f65d3f6357893226e8071d7fea02ec098139ff4/Screen-Shot-2020-10-09-at-4.34.47-AM.png" data-mid="94404114" border="0" src="https://freight.cargo.site/w/572/i/add0a30ccb8b245368514c020f65d3f6357893226e8071d7fea02ec098139ff4/Screen-Shot-2020-10-09-at-4.34.47-AM.png" /> <img width="418" height="530" width_o="418" height_o="530" data-src="https://freight.cargo.site/t/original/i/da4349866ad252554f9b87703d1c862ed47659dd8471f7e031caec5f5a83b798/Screen-Shot-2020-10-09-at-4.35.21-AM.png" data-mid="94404116" border="0" src="https://freight.cargo.site/w/418/i/da4349866ad252554f9b87703d1c862ed47659dd8471f7e031caec5f5a83b798/Screen-Shot-2020-10-09-at-4.35.21-AM.png" /> <img width="398" height="218" width_o="398" height_o="218" data-src="https://freight.cargo.site/t/original/i/5138fa7a45c1dcd7d80f4207e8e24955c3c4c5531778464ebcef523f0b251cc4/Screen-Shot-2020-10-09-at-3.36.11-AM.png" data-mid="94404112" border="0" src="https://freight.cargo.site/w/398/i/5138fa7a45c1dcd7d80f4207e8e24955c3c4c5531778464ebcef523f0b251cc4/Screen-Shot-2020-10-09-at-3.36.11-AM.png" /> BUILDER OF EXPERIENCES GOOGLE RETAIL Invited to join newly-formed Retail Marketing Team, leading: Comms: Social &amp; PR Consumer Engagement: event programming and experiential store design <img width="873" height="641" width_o="873" height_o="641" data-src="https://freight.cargo.site/t/original/i/3dff840c88ecc3ee3c6bea25a3e03b3775a4d81a0935a9ed80322cbf189d2669/CNBC.png" data-mid="94404107" border="0" src="https://freight.cargo.site/w/873/i/3dff840c88ecc3ee3c6bea25a3e03b3775a4d81a0935a9ed80322cbf189d2669/CNBC.png" /> <img width="3264" height="2448" width_o="3264" height_o="2448" data-src="https://freight.cargo.site/t/original/i/26f75b3bb547e0f6a5a83f6b682cf2912178c229247c56412a04eb40dd46cd2f/RETAIL-SKETCH.jpg" data-mid="94404103" border="0" src="https://freight.cargo.site/w/1000/i/26f75b3bb547e0f6a5a83f6b682cf2912178c229247c56412a04eb40dd46cd2f/RETAIL-SKETCH.jpg" /> <img width="5671" height="3781" width_o="5671" height_o="3781" data-src="https://freight.cargo.site/t/original/i/86c656f2e28aa100e758e81aaffcb6f3e862e639bf9050d2c726d7396f333b2d/LONDON-RETAIL-PHOTOBOOTH.jpg" data-mid="94404105" border="0" src="https://freight.cargo.site/w/1000/i/86c656f2e28aa100e758e81aaffcb6f3e862e639bf9050d2c726d7396f333b2d/LONDON-RETAIL-PHOTOBOOTH.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/fd760b00ff90b27ed1b94187d070a615bbaa9d41227d4bfcdc2946f0343097b3/LONDON-FULL-STORE-PROTOTYPE.jpg" data-mid="94404104" border="0" src="https://freight.cargo.site/w/1000/i/fd760b00ff90b27ed1b94187d070a615bbaa9d41227d4bfcdc2946f0343097b3/LONDON-FULL-STORE-PROTOTYPE.jpg" /> ︎︎︎Executive decision-making:Managed key strategic decisions around branding/identity for Google’s physical retail spaces vs. online retail store (launching concurrently). Conversations included CMO, 3 Marketing VPs &amp; 2 Product VPs. &nbsp; ︎︎︎Oversaw 7 agencies &amp; 40+ contractors: &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ︎ led editorial with 3 external creative/media agencies &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ︎ managed 25+ contractors to build physical store prototypes in Mountain View, California, iterate and launch first 3 stores in London, UK. ︎︎︎Experiential Strategy: designed interactive storefronts for Google’s first 3 shops, centered on a bespoke “gravitram” machine that allowed visitors to interact with 20+ Google products. ︎︎︎Global Collaboration: Worked closely with UK / EMEA teams on store programming. Events &amp; Experiential both aimed to increase foot traffic &amp; in-store dwell time.